Tuesday, June 18, 2013

Join Me in Supporting The Axel Project

The Axel Project is a brand new non profit organization in memory of Axel Charrette, a lovely 2 year old boy who was killed in Mexico this past winter.  Axel loved riding his Strider balance bike as he tagged along following his parents and older brother on road trips and mountain biking adventures across North America. 
Strider has partnered with the Charrette family and the project is dedicated to providing balance bikes to Children in need. 

Below is the press release that I wanted to share with you because I very much believe in this project and hope you will join with me in supporting a great cause that aims to bring hope out of great tragedy.  All words are directly copied from the press release issued by the Charrette family and reprinted here with permission from the family.

Photo used by permission from Jen Charrette

 Introducing the Axel Project

Ridgway, Colorado (June 7th, 2013) The Charrette family has announced the launch of the Axel Project. The Axel Project was created in honor of 2-year old, Axel Charrette, who was killed in Sayulita Mexico in February 2013. The organization’s mission is to introduce and nurture a lifelong passion for cycling to children and their families.

Axel’s love for all things bikes, clearly instilled by his family’s passion for cycling, and his particular affinity for chasing his brother around on his Strider bike, led to the creation of the Axel Project, and its natural corporate partnership with Strider Sports International, Inc.
Randy Charrette, Axel’s father and Project co-founder, expressed his passion for the endeavor,
“In the months after our loss we wanted to come up with a way to honor our son’s memory. We decided to set up the Axel Project. Axel loved his Strider and we loved watching him gain
confidence and enjoy life as he rode around. By getting more children and families on bicycles
we are helping build healthier communities and a better world.”

The Axel Project’s immediate goal is to provide balance bikes to children in need. Organizations can apply to receive Strider bikes, for a nominal fee which includes shipping, as well as instructions on teaching children the basics of riding, by filling out a simple online application on the Axel Project website: http://axelproject.com/apply.

Jen Charrette, Axel’s mother and Project co-founder, explains,
“We believe biking not only builds confidence in young children but also improves health, is an outlet to express pure joy, is a foundation to a lifelong appreciation of nature, and helps strengthen family bonds because it’s an activity the entire family can do together. The Axel Project was an obvious way for us to forever memorialize Axel and everything we came to love about riding together as a family.”
Photo used by permission from Jen Charrette

Ryan McFarland, founder of Strider Bikes, had only two words when he was asked if his
company would be the founding sponsor of the Axel Project. “We’re In,” was his immediate, and
indelible response.

Donations to the Axel Project can be made at www.axelproject.com. All donations will be used to
fulfill the organization’s mission. 

In addition, for every Strider bike sold on the Axel Project
website, one will be donated to a child in need.


About the Axel Project

The Axel Project is Ridgway, Colorado-based nonprofit organization dedicated to the fundamental principle that a productive, happy life begins with bikes. Our mission is to introduce and nurture a lifelong passion for cycling to children and their families. While our goal is broad, our first project is aimed at providing balance bicycles and instruction to children in need, ages 18 months to 5-years of age, to teach the basic skills necessary to get them riding on two wheels—with their friends, their family and forever. For more information or to contact the Axel Project, visit www.axelproject.com.

About Strider Sports International, Inc.

Strider Sports International, Inc. designs efficient, no-pedal balance bikes that encourage toddlers to ride, learn, and explore the world on two wheels. Founded by Ryan McFarland in January 2007, Strider Sports is a company full of passionate riders of dirt, mountain, street, and road bikes. The goal of Strider Sports is to simplify a bike to its essence, so that proper size, lightweight and simplicity combine to eliminate any fear of riding and instill confidence in young new riders. The patented STRIDER™ No-Pedal Bike is now distributed in over 35 countries. To learn more and to find a retailer in your area, visit http://www.StriderBikes.com.

About Strider™ No-Pedal Bikes

If your toddler can walk, your toddler can rider a STRIDER™. STRIDER No-Pedal Balance Bikes were developed specifically to help toddlers and young children learn balance and coordination BEFORE pedaling. The simple, no pedal design allows toddlers to learn to ride on two wheels, avoiding tricycle tip-overs and training wheel wobbles, and instilling considerable confidence and stellar bike handling skills sure to last a lifetime. Strider No-Pedal Balance Bikes encourage the development of spatial awareness, balance and basic motor skills so that all children can reach their maximum riding potential faster, better and safer. Available at http://www.StriderBikes.com.

What can you do to get involved?
  • As mentioned above, if you buy your next balance bike off the Axel Project website, a second bike will be donated to a child in need. 
  • You can make donations to the project from the website above as well.
  • You can tell your friends about this project so that they can make their own donations or purchase their next bike from the Axel Project.
  • If you are an organization that works with children in need, you can apply to receive bikes through the project as mentioned above.  To apply visit this link:  http://axelproject.com/apply

Let's show the Charrette family our support and help raise awareness for this memorial for Axel Charrette.  To visit the blog for the Axel Project, visit Jen's Velo Mom website


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